Figuring out traffic stinks...am I right? Every self proclaimed "guru" out there has figured it out and for the low price of just $197 you too can get in on the super simple, make money while you sleep traffic system. Umm, no.
While there are indeed some experts out there making a boatload of cash from driving gobs of traffic at will, those folks are few and far between in reality. Most people making money from this niche are the ones selling "secret ways" to generate traffic at will to anywhere you want.
So why in the world would I be writing an article about traffic? To demystify it of course. Traffic in reality is not that difficult to understand and you too will become a "guru" before too long just by reading this article to the end.
To get us rolling I want to clarify some things right off the bat. There are no "bad" traffic means if you use them within the limits of the terms of service of the search engines and laws of the land.
Are there methods that are more ethical than others? Sure, like anything there are unsavory methods of getting eyeballs on your content or offer. That doesn't make them "bad", just slimy. Let's avoid that if at all possible.
That being said there are pro's and con's to every traffic method as we shall see.
How to get Website Traffic: The Pros and Cons
Knowing how to get website traffic is one of the most lucrative skills for any online business to posses. Traffic can be found almost anywhere on the web, but not all of it is useful and some is not free.
How often have you seen an standout Twitter profile with a bazillion followers? What’s even more unusual is that most of those accounts are incapable of doing anything beyond entertaining those followers. And not just any random people found online are targeted leads.
To make the most of any online traffic, you need two core ingredients. One is lead generation, which entices the traffic to come to your offer or content.
The other is correct targeting, which finds the ideal leads from the source of that traffic. There are pros and cons to generating each form of web traffic that you must understand. The avoidance of common pitfalls can lead to you maximizing the right leads and eyeballs on your offer or content.
Website Traffic: What is It?—Where Does it Come From?
Website traffic can be leveraged from four major sources on online platforms. We’ll cover them in detail below. They consist of organic search, social media platforms, video content and paid search, which is a form of advertisement. It’s the web of the late ‘80s that we have to thank. Our data society wasn’t always so well accepted by the public. We once found those who recited information from it to be faulty. We now praise people for first looking things up online.
The result of wireless technology is an endless stream of data that, without intentionally working to give you traffic, brings billions of people into one “perceivable place.” We, as marketers and small businesses, now have access to all of those people.
The Market Options: How to Drive Traffic to Your WebsiteThe core strategy in how to drive traffic to your website is based on the resources you’re working with. Your industry and niche are also important to measure. Let’s begin with a grounded look at the options sitting before you. We’ll cover the pros and cons of each.
Search engine optimization is free. Some, however, say that it’s not, yet you can develop your own SEO. Doing so costs no more than the equipment you already have. Your other option is to hire an agency to manage your brand’s SEO. This can even put you at the top of search results. The latter invites a cost based on the agency and how “far” you want them to go. Neither is better than the other. When done together, both provide your best market results.
Though an agency can provide you with insights, your ongoing adjustments is what makes an SEO strategy effective. Search engine optimization has to be understood from the perspective of letters and words. Words are operating the search engines in two functional ways. They are how users ask for the things they want. Words are then used to educate the search engines.
- In House: Doing your own SEO is possible. Just consider the competitive nature of it. Today’s optimization is done by teams. Be ready to face an entire SEO staff if you’re a single actor.
- Paid Results: You can also pay for your website links to appear at the top of Google search.
The Pros and Cons
Whether you want it or not, every brand essentially needs SEO. There are pros and cons, but a little SEO will make you a complete brand through the eyes of digital technology.
Search engines rule the wireless world of data. Even after SEO’s many updates since the ‘90s, over 90 percent of all users on the web begin their web activity with a search engine.
There are no guarantees in SEO. You also need to look at it as a long-term investment. There are few overnight successes in SEO.
In many ways, social sources of traffic are now competing with organic traffic. Organic still leads the market by the default of the search engine’s placement in web technology. The competitive lines, however, have forced search engines to cooperate with social media. Search engines are now boosting the performance of websites, brands and posts based on their social media activity. Apart from this, social media is an active hub full of people.
Search engines haven’t found a way to take people away for their favorite activities. This is an opportunity. Social media gives you the entire dynamic of a website. This includes content, distribution, SEO and a constant flow of traffic. The advantage is that, apart from building relationships, there’s little work required to generate traffic. On any social media site today, the easiest thing to do is to appear before hundreds of thousands of leads.
Strategy plays a large role in your success with social media. Not all sites serve the same purpose, so you need a specific approach for each one you use.
- Business Pages: Business pages offer the best traffic-generating tools. You can distribute a business page through social media and even boost your performance with paid services.
- Content Hubs: Social media becomes more relevant as a place to discover amazing content through. Social media is certainly a consideration if you’re not ready to start a blog of your own.
- Groups and Categories: Social media sites are designed to put you in front of your ideal leads. Creating an entire group is also an effective strategy. Do so to consolidate your prospects. Your core objective is to present yourself as an expert. Provide content to your leads on a consistent basis.
The Pros and Cons
Knowing how social media works will give you an advantage. Not every tool will match the needs of your business, so focus on your main objectives first.
Roughly 71 percent of the U.S. population is active on social media every month. Let’s face it; you’re going to find people there.
Social media can’t be bought. You have to develop content, engage your followers and come up with new entertainment on a consistent basis. The problem is that few brands have the time to do these.
Video is leading the content world. It moves ahead of all other types of content by generating the highest engagement rates on the web. Watching a video is now easier than reading words. You can use audio, visual and text within 30 seconds of film. These variety of mediums don’t create confusion for the online viewer. The statistics tell us that people are more than excited to find video content. These surfers are specifically searching for it.
- Streaming: YouTube is now the second largest search engine next to Google. Since 87 percent of marketers are using film, you should also be using it. The use of video through mobile devices has increased to account for 45 percent of all video traffic. It’s convenient; generating traffic is possible with film.
- Social Media: Twitter displays 90 percent of its video content through phones and tablets. Film is changing what consumers use and how often.
- Email Marketing: Consider leveraging your video content for email marketing. Film is converted into a number of different formats.
- Webinars and Demonstrations: The sales scripts constructed for webinars now make film one of the highest converting options online.
The Pros and Cons
Don’t get too excited about video marketing before you fully understand what it entails.
Your consumer retention rates are going to reach the highest levels for online marketing. You will grab attention and keep it much longer.
Video content requires more creativity, time and resources to produce it. Doing so at a competitive level may even force you to spend more money than you’d intended to.
A business with the right budget and little time to spare should consider paying for their traffic. Every business, truthfully, should consider paid traffic, but we understand the misconception that comes with advertising. Some small businesses feel that they’ll risk too much money. Others believe that ads are for large corporations bent on brainwashing their prospects. We think that you’ll decide to pay for traffic if you knew its well-kept secrets.
For starters, it doesn’t have to cost much to get great results. Second, you’re in control of the message and who receives it. Paid advertisement might be the best, overlooked option for small businesses. It could be the most effective option for you.
- Pay Per Click/Acquisition: Adwords, Facebook, Twitter and LinkedIn all use paid ads to get your message to the leads you need.
- Paid Search: Even in common search results, you can bypass the endless work of SEO. The long-term investment of search engine optimization is scaled within a matter of days if you simply pay for your online presence.
The Pros and Cons
We think that there’s a lot more to gain from paid ads than you might realize. For this reason, you should know why it matters.
The core benefit of paid ads and search is the guarantee. Your audience is guaranteed to be found. You have complete control over who sees your ad. This translates into higher conversions and less money spent for these results.
The only caution we have is that your presentation has to be perfect. Time is required when crafting your message, and just a small detail can make or break your efforts.
Every traffic method has its pluses and minuses. Depending on what your budget of money and/or time is, you will find the right fit for your business offer to the public.
Organic traffic has the benefit of longevity on the web, but is subject to algorithm changes. Social Media traffic is awesome because it is where everyone is hanging out online, but requires a lot of time energy keeping up with comments and complaints. Video traffic has the benefit of visitor retention if you have engaging content, but suffers from the time requirement to create the great videos that people want to watch. Lastly is the Paid traffic model where if you have deep pockets or a really on point set of keywords or phrases you can get eyeballs on your offer faster than any other method, but it also has the drawback of being like a faucet when you turn off the money the traffic stops.
We hope you found this information useful in clarifying what major sources of traffic are available to you online. This is just scratching the surface though. If you want to learn even more then head over to our free video course on traffic. You will get a more in depth, visual presentation that will leave you wanting more.
Find that free course here